{"title":"Signed Books","description":"\u003cp\u003e\u003cspan\u003ePick up a signed copy directly from the author. Our Signed Books collection features personally signed editions available through Plastic Park, making them a great addition to your bookshelf or a thoughtful gift for a reader in your life.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"signed-copy-business-development-is-not-sales","title":"Signed Copy - Business Development Is Not Sales","description":"\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\n\u003ch2 class=\"a-size-large a-spacing-none\"\u003e\u003cspan id=\"productTitle\" class=\"a-size-large product-title-word-break\"\u003eBusiness Development Is Not Sales: How Organizations Create Opportunities Before They Exist\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eBusiness development isn't sales. It's what happens before the sale is ever possible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy do some companies consistently enter new markets, build strategic partnerships, develop thriving dealer networks, and create opportunities their competitors never see?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe answer isn't better sales techniques. It's better business development.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eBusiness Development Is Not Sales\u003c\/span\u003e\u003cspan\u003e, David Gibson challenges one of the most common misconceptions in business: that business development and sales are the same function. Drawing on decades of real-world experience across manufacturing, motorsports, distribution, OEM programs, international markets, and strategic partnerships, he explains how sustainable growth is created long before a quote is sent or a contract is signed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInside, you'll learn how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Understand the critical difference between sales and business development\u003cbr\u003e• Identify market opportunities before competitors recognize them\u003cbr\u003e• Build relationship capital that creates long-term value\u003cbr\u003e• Develop strategic partnerships that accelerate growth\u003cbr\u003e• Create and manage successful distribution networks\u003cbr\u003e• Evaluate emerging markets and create demand\u003cbr\u003e• Measure business development success beyond revenue alone\u003cbr\u003e• Build a repeatable framework for sustainable organizational growth\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRather than focusing on closing deals, this book explores the work that creates deals in the first place. Through practical examples, real-world lessons, and proven strategies, you'll learn how successful organizations build the foundation for long-term growth by investing in markets, relationships, partnerships, and strategic execution.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're a business development professional, executive, entrepreneur, sales leader, or business owner, this book will change the way you think about growth, and show you how to create opportunities before they exist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eRevenue is the outcome. Business development is the process that creates it.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\"\u003e\u003c\/div\u003e","brand":"Plastic Park","offers":[{"title":"Default Title","offer_id":53035437752640,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/1290\/2464\/files\/Screenshot2026-08-18133340.png?v=1787074444"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/1290\/2464\/collections\/Screenshot2026-08-18133340.png?v=1790604620","url":"https:\/\/plasticpark.shop\/collections\/signed-books.oembed","provider":"Plastic Park","version":"1.0","type":"link"}